Radio Commercials Day 2024 is on Wednesday, August 28, 2024: Why do radio stations play the sme song over and over again?

Wednesday, August 28, 2024 is Radio Commercials Day 2024. Radio Ads: Up to 90% Off - Set a budget. Attract top stations‎ Reach a massive audience.

People play the same songs over the radio for three basic reasons.

The first reason is that the songs are usually on some form of media, like tape, or a doily cart with a play list. A CD juke box only has space for X amount of CD's in one go, so unless you have stacks of them, someone has to load up the tray. Now it is easy to rip the songs to mp3, and play out from a data disk on a library a bit like windows media player, but then you fall into having copyright problems, having made a copy of a copy. The problems are in part legal (getting your but sued by the music community for having a library of disk, practical, to play a fair game you have to stack more than one tray of CD's, and also fair wear and tear, every time you change a disk you risk scratches on the surface of the CD.

The second reason is commercial. Most stations have a specific airplay contract with some source, that means one has to play, under contract, a particular song or song from the promoters list, several times a day, often this results in about 6 or 7 tracks in the hour, that must be played according to your sponsors. In other words, the commercial financers suck on the creative juices, as a means to promote their particular music interest. These would be included on the tape, or in the oily chart, and clicked up in the play list schedule.

Lastly people play the same songs because they mistakenly believe what everyone else is playing is what the public likes. This is because of a boycott, by musicians. The music industry is not going to actively chuck out new releases on crystal clear DAB radio, for the world to just back up to their Stick or mp3 player for free, it wants some kind of pay off for the bands and artists, they are not a free commodity, despite these hard times, if the money ain't in it, people won't want to put themselves out the create tracks.

The traditional pay offs were, you heard the tracks with scratches and hiss, breaking out over AM, and FM radio, and that was enough for people to buy the good tracks from the record shop in crystal clarity, albeit with a new stylus. In other words Radio promoted the interests of the music industry, getting your band on radio, was a major step in fame on fortune.

Recently this changed, getting your record on the radio is the quickest way of losing your musical asset. This is because now music is all digital, only one person in the school needs the album, or single, the tracks get ripped form mp3 to aiff, and aiff, back to un drm protected mp3, and shared around the community like a piece of cake.

Even Argos are promoting devices to record off air, their last catalogue stated "remember the good old days when you recorded the chart show on Sunday night, now do this automatically with the xyz..." The days when kids go down the road to the music store to buy the latest tracks simply died with digital.

At best, even with CD it is a straight case of duplicate this disk on a computer, then punt the originals down the boot fairs on a cheap second hand exchange basis. This is what is basically crippling artists, as I well know from my productions of software in the PD, if its free, people just don't care about Jesus, they'll be having the goods for free, and moving on!

The music business in the form of artists is responding by boycotting the radio services especially digital for promoting their new records. Promotion of new material now tends to be done on a where and when, live music basis, and what this tends to do is assure, only those who are popular enough to pull a large crowd, and play their new track live, really get to even be popular enough to get their new records noticed later on. So there it is on Southern Sound or what ever local thing they are calling radio gaga nowadays.

Tv And Radio Commercials In The Old Days?

The early commercials echoed the TV and radio shows in that they showed women as "proper housewives" whose only jobs were to comfort the husband and take care of the children. Today, we see working women

Danversbank radio commercial?

Hi Michelle,

Thank you for your excitement about our new radio spot! We, too, love hearing it played!

Because of security reasons on our internet system, we aren't able to email you the actual mp4 file, but we are currently working on posting the radio ad to our website.

We will let you know as soon as the ad has been posted online. If you have any other questions in the meantime, please feel free to write.

Thank you and have a nice day!

Danversbank